profession file · read as its task mix
mostly shared ground
PR manager
communication & pr
PR managers shape how an organization is seen: pitching journalists, writing releases and statements, prepping spokespeople and managing crises. AI is absorbing the drafting and media monitoring, while journalist relationships and crisis calls still run on conversation and trust.
The exposed part of the week
// tasks in this mix that sit in machine territory or moving fast
The part that gains value
// the shared and human ground in this job's mix
The full mix
// what fills this job's week ( ●●● core · ●● regular · ● occasional )
Safer ground: build these
// the future skills that shield this particular mix
Storytelling
telling stories & building narratives
Emotional intelligence
understanding other people & how they feel
Critical thinking
reasoning independently, informed by evidence
AI literacy
understand how ai would affect us, for better or worse
Social competence
communicating, cooperating & understanding others
Expectation management
managing & living up to expectations
Ask yourself
Home field
// the dossier(s) behind this profession
