profession file · read as its task mix
mostly shared ground
Marketing manager
communication & pr, sales
Marketing managers plan campaigns, manage budgets and channels, brief creatives and report on what moved the numbers. AI now generates copy, images and ad variants and automates reporting, transforming the production side while strategy, brand judgment and coordination stay with the manager.
The exposed part of the week
// tasks in this mix that sit in machine territory or moving fast
The part that gains value
// the shared and human ground in this job's mix
The full mix
// what fills this job's week ( ●●● core · ●● regular · ● occasional )
Safer ground: build these
// the future skills that shield this particular mix
Emotional intelligence
understanding other people & how they feel
Social competence
communicating, cooperating & understanding others
Storytelling
telling stories & building narratives
AI literacy
understand how ai would affect us, for better or worse
Critical thinking
reasoning independently, informed by evidence
Presentation
presenting, explaining & selling
Ask yourself
Home fields
// the dossier(s) behind this profession
